Cognizance logo

Personalized creative
at programmatic scale

Customize the tone and messaging of on-line display ads as if you know each audience member personally.

Cognizance is an audience insight platform that provides advertisers and marketers with unique, actionable guidance for personalizing display ad creative.
Science

Cognizance is a proprietary, science based methodology developed from PhD and post doctoral research into the psychology of complex decision making. Our methodology profiles the purchase decision mentality of large scale and diverse digital marketing audiences.

Diversity

Audiences are not homogeneous. Cognizance clusters your campaign audiences according to purchasing decision mentality. Each cluster requires specific wording, reasoning and imagery for display advertising to resonate.

Resonance

It's much more than product relevancy and externalities such as geography, gender and income. We believe personalization at its most powerful resonates with the underlying cognitive and personality attributes which drive purchasing decisions.

Personalize value propositions

Most offerings appeal to different people in different ways but which values and benefits appeal to which consumers?

Take, for example, a mobile phone campaign. Here are three quite different value propositions, each aligned with a distinct campaign audience purchasing mentality:

Cognizance makes it easy to create value propositions that fit each audience cluster and ensure the right proposition is delivered for each impression.

Most offerings appeal to different people in different ways but which values and benefits appeal to which consumers?

Take, for example, a mobile phone campaign. Here are three quite different value propositions, each aligned with a distinct campaign audience purchasing mentality:

early adoption icon
'Versatile Innovation'

This value proposition resonates with individuals who value innovation and early adoption of the latest technologies and ideas.

phone icon
'Engineering you expect'

Appealing to consumers who approach all decision making in a rational and purposeful manner, highly valuing the utility derived from consumption.

Me icon
'Be the one'

Aligning with consumers primarily concerned with signifying their social standing through their consumption.

Cognizance makes it easy to create value propositions that fit each audience cluster and ensure the right proposition is delivered for each impression.

Internet browsing
Say the right things, the right way

Individuals are highly sensitive to how advertisers and marketers speak to them. A well targeted campaign can stumble at the finish line if display ad content misses the mark. Cognizance provides specific content guidance for display ad design and this includes, most importantly, what should be avoided.

And yes, we have a vision...

"The Cognizance tool set will enable advertisers and marketers to achieve significantly better results by identifying the purchasing mentality of individual website visitors and directing suitably crafted display ads to each visitor."

Matt Walley PhD
Co-founder and Chief Scientist
Matt Walley

How it works

Cognizance is a SaaS application which integrates with programmatic platforms including DMPs and DCOs. Display ad design guidance is delivered in human or machine readable formats and integrates with creative workflows. Our proprietary system is unique to Cognizance with patents pending in the US and New Zealand.

1

Step one

Advertisers share campaign audience data with Cognizance either via CSV file or Cognizance's integration with their DMP.

2

Step two

Cognizance profiles the campaign audience and develops design guidance for clusters of like minded individuals within the audience.

3

Step three

Cognizance delivers narrative design guidance for audience clusters (with associated user IDs) to the advertiser or sends an xml or JSON file with structured guidance to the advertiser's DCO platform.

Cognizance is launching soon

Sign up for our mailing list and stay in touch with launch progress.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cognizance logo
Privacy PolicyTerms & Conditions